Lidl Singapore Pte. Limited
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Data Protection

Data Protection is important to us

Thank you for visiting our website.

We, Lidl Singapore Pte. Limited and our affiliates (“Lidl”), are committed to protecting the privacy, confidentiality and security of the personal data we hold of you and strive to fully inform you about the collection, use, disclosure and processing of your personal data, and how we comply with the requirements of the Personal Data Protection Act (“PDPA”) with respect to your personal data.

This Privacy Policy (“Policy”) explains what personal data we collect, use, disclose and process and your options regarding the ways in which your personal data is used. This Policy applies when your personal data is collected by us, such as when you contact us, enter into contractual negotiations, conclude contractual agreements with us or otherwise send information to us at your own accord. This Policy also applies to personal data in our possession or under our control, including personal data in the possession of our affiliates within the Schwarz group (“Affiliates”) and organisations which we have engaged to collect, use, disclose or process personal data for our purposes (“Data Intermediaries”).

Please read this Policy carefully to understand our policies and practices regarding your personal data. Use of this website indicates your consent to these policies and practices described in this Policy. If you do not agree with the policies and practices described in this Policy, you should not use this website or provide us with your personal data. This Policy may change from time to time (see “Changes to Our Privacy Policy”) and your continued use of our website is deemed to be acceptance of those changes.

Personal data that you provide us with is treated confidentially. We use your data solely for the Purposes (as defined below). In order to do so, we may use and transfer data that you have provided to us within our business or to our Affiliates or Data Intermediaries for those Purposes.

We will not retain your personal data for longer than is necessary to fulfil the purpose for which you have provided your personal data to us or to satisfy such other legal or statutory requirements which we need to comply with.

To the extent that you choose to provide personal data in connection with our social media platforms outside of our website (for example, through our LinkedIn page), any information you provide to us on those platforms is also subject to this Policy.  Further, you may also be subject to the retention policies of those social media platforms.

You may write to our Data Protection Officer using the contact details provided below to enquire about our privacy policy and practices.


1. Collection of personal data

1.1 Types of personal data we may collect

The types of personal data we collect may include:

  • your name
  • your contact information such as your telephone number, email address or mailing address
  • information automatically collected as specified below; and
  • other personal data you voluntarily provide to us.

Please note that it is not mandatory for you to provide personal data to us.

1.2 How we collect information from you

In general, we collect your personal data directly from you.  We may obtain your personal data in a number of ways, such as information provided to us in forms filled out by individuals, face to face meetings, telephone conversations, email messages and other correspondence, including when you report a problem or request further services.

We may also obtain other personal data that you choose to provide to us in connection with your use of our website as well as records and copies of your correspondence and other data comparable with the aforementioned categories. We also collect personal data provided by third parties.


1.3 Information automatically collected

We collect information about you when you visit our website. Our website gathers statistical and other analytical information of all visitors to our website. Every data file contains the following information:

  • The website from which you came when visiting us
  • The IP address
  • Time and date of website access
  • Statistics on the web pages visited
  • Number of new or returning visitors
  • User agent
  • HTTP code
  • Bytes served
  • Information on which browser and operating system you are using

The purposes for collecting the data above are to facilitate website access and compile aggregate statistics on website usage. The data is stored for the duration of navigation on our website and automatically deleted thereafter. For more information, please see the “Online presence and website optimisation” section below.

We will not provide your personal data to third parties for direct marketing or other unrelated purposes.


2. Use of personal data

We may collect personal data from business partners, personnel, contractors and other individuals through our websites or provided by third parties. We collect these personal data when it is necessary for our business purposes (as specified below) or to meet the purposes for which the individuals have submitted the information.

Generally, we do not collect your personal data unless it is provided to us voluntarily by you and only after (i) you have been notified of the purposes for which the data is collected, and (ii) you have provided consent to the collection and usage of your personal data for those purposes.  We may also collect your personal data without your consent if there is an applicable consent exception under applicable data protection laws.

Your personal data may be used for one or more of the following purposes ("Purposes"):

(a) communicating with you;
(b) verifying your identity;
(c) handling and responding to your inquiries, suggestions or complaints;
(d) conducting analysis to help us better understand our business partners, personnel and contractors and to improve our operations, services and products;
(e) facilitating website access and compiling aggregate statistics on website usage;
(f) the purposes as described in the "Google Analytics" section below;
(g) fulfilling our obligation to maintain records of processing activities;
(h) meeting legal, regulatory or compliance requirements, dealing with enquires from law enforcement or regulatory bodies or for the purpose of obtaining legal advice; and
(i) the purposes as described in the "Google Analytics" section below; and
(j) any other purposes directly related to any of the above purposes.

We only collect personal data we actually need for or directly related to the Purposes. If we intend to use your personal data for purposes other than the above, we will seek your consent prior to using your personal data.


3. Disclosure of personal data

Where we are required by applicable data protection laws to do so, we will obtain your express and voluntary consent to disclose your personal data to other parties, except when an applicable consent exception under applicable data protection laws applies.

We also disclose your personal data to our Data Intermediaries, which are third parties engaged by us to assist us with our business activities. Any such third parties whom we engage will be bound contractually to keep all information confidential and will only process your personal data on behalf of us upon our instructions.
We may disclose your personal data to our Affiliates or Data Intemediaries (i) for the Purposes as stated above; (ii) in order to meet the purpose for which you have submitted the information or for which the information has been automatically collected; or (iii) to provide you with information at a later date which may be of relevance and interest to you based on the nature and purpose of your voluntary requests.


4. Your rights

4.1 Objection and withdrawing your consent

You have the right to withdraw your consent for us to collect, use and disclose  your personal data at any time. The consent that you provide for the collection, use and disclosure of your personal data will remain valid until such time it is being withdrawn by you in writing. You may withdraw consent and request us to stop using and/or disclosing your personal data for any or all of the purposes listed above by submitting your request in writing to our Data Protection Officer at the contact details provided below.


4.2 Access rights

You have the right to find out what information is held about you, how we use it and who we disclose it to. To obtain a copy of your personal information, please write to our Data Protection Officer.

Upon request, we will provide a copy of your personal data. We may charge you a reasonable fee for complying with access requests in accordance with applicable data protection laws. If so, we will inform you of the fee before processing your request. We will supply a copy of the requested data to you within 30 calendar days after receiving your data access request.

In some cases, we may not be able to provide you with certain personal data, for instance if providing it would interfere with another person’s rights.


4.3 Correction of personal data

Furthermore, you can have your personal data rectified by submitting your request in writing to our Data Protection Officer.
We will make the necessary correction to your data and supply a copy of the corrected data to you within 30 calendar days after receiving your data correction request. We will not charge you any fee for such correction.

We will also take all practicable steps to supply the third party recipients to whom we have provided your personal data with a copy of the corrected data accompanied by a notice in writing stating the reasons for such correction if (a) such third parties have received the data during the 12 months immediately preceding the day on which the correction is made; and (b) we have no reason to believe that the third party has ceased using the data for the purpose (any legal or business purpose, including any directly related purpose) for which the data was disclosed to that third party.

4.4 Exercise of rights

If you wish to exercise your rights under this Policy, please write to our Data Protection Officer, stating your request and providing us with proof of identity.


5. Retention of personal data

Unless there is a specific legal requirement for us to keep the personal data, we will take all reasonable steps to erase your personal data that is no longer required for the purposes (including any directly related purpose) for which the personal data was originally collected.

Where there are legal requirements for retention, we would not store personal data for longer than the statutory retention requirements call for.


6. Accuracy

We will take reasonable steps to ensure that any personal data we hold is not incorrect or misleading and kept up to date by complying with your data correction requests.


7. Protection measures

Technical security measures, which are reviewed on a regular basis, are taken to safeguard your personal data and to prevent unauthorised or accidental access, collection, use, disclosure, processing, copying, modification, erasure, loss, destruction, damage, disposal or similar risks. We have also adopted protective measures such as restricting access of personal data to employees on a "need-to-know" basis, providing relevant training to the employees to handle personal data properly and applying encryption to personal data when necessary.

You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your personal data, including constantly reviewing and enhancing our information security measures.


8. Transfer of personal data outside of Singapore

Your personal data may be accessed and processed by our personnel, Affiliates, subsidiaries and/or service providers, who operate outside of Singapore.

If we rely on your consent as the legal basis for transferring your personal data outside of Singapore, we will obtain your valid consent if we transfer your personal data outside of Singapore and we will take steps to ensure that your personal data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.

Alternatively, we may rely on another legal basis under PDPA for transferring your personal data outside of Singapore, for example:

(i) such transfer is necessary for the performance of a contract between you and Lidl and if the transfer is not proceeded with, you would suffer significant financial loss;
(ii) there is a data transfer agreement between Lidl and the recipient which requires the recipient to provide a standard of protection for the personal data that is at least comparable under PDPA and specifies the countries and territories to which the data may be transferred under the agreement;
(iii) there are binding corporate rules within the Schwarz group (for intra-group transfer only) which specifies the recipients and the recipient countries and territories; and
(iv) relying on the data protection laws of the recipient jurisdiction if there is in force in that recipient jurisdiction any law which is substantially similar to or serves the same purposes as the PDPA.


9. Complaints

If you have any concerns or feedback about the way your personal data is handled, we welcome you to share these with us. Should you wish to make a complaint about or provide feedback on how we process your personal data, please write to our Data Protection Officer using the point of contact information provided below and we will respond to your query as soon as possible. This does not affect your right to file a complaint with the data protection authority of your jurisdiction.


10. Online presence and website optimisation

What are cookies and how are they used?

On our website, we use so-called cookies on the basis of legitimate business interest in optimising our website offering. Cookies are small files that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not harm your computer and do not contain viruses, trojans or any other malicious software. Information is stored in the cookie that results in each case in connection with the specific device used. However, this does not mean that we immediately become aware of your identity. The use of cookies serves on the one hand to make the use of our offer more enjoyable for you. Thus, we use so-called session cookies to recognise that you have already visited individual pages of our website. These will be deleted automatically after you leave our website. Furthermore, we also use temporary cookies for the purpose of usability, which are stored on your device for a certain specified period of time. If you visit our website again in order to take advantage of our services, it will automatically detect that you have already paid us a visit and which inputs/settings you have made so that you do not have to perform these actions again.

On the other hand, we use cookies to statistically record the use of our website for the purposes of optimising our offer and to provide information that is specially tailored to you. When you visit our site again, these cookies enable us to automatically recognise that you have already been there. These cookies will each be automatically deleted after a defined period of time. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or to always show a message before a new cookie is created. The complete deactivation of cookies may however mean that you will not be able to use all the functions of our website or may prevent some pages from displaying correctly.

For more information on cookies or on instructions on how to stop cookies being installed on your browser, please refer to various specific websites on the internet, such as AboutCookies.

While most of the cookies we use are implemented by default, you can set your browser to not store any cookies and to delete all existing cookies by adjusting your browser settings. If you are using any of the below browsers, you may click the below links to find out how to deactivate the use of cookies:

Google Chrome browser
Microsoft Internet Explorer browser
Mozilla Firefox browser
Apple Safari browser
Opera Web browser

Should you use another internet browser, please check the instruction on your help function on how to disable and delete cookies.

Click here to see a breakdown of cookies used on our site.


Google Analytics

For the purposes of demand-oriented design and ongoing optimisation of our websites, we use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Pseudonymised user profiles are created and cookies are used. In the process, the cookie generates the following information about your use of this website:

  • Browser type and version,
  • Operating system used,
  • Referrer URL (the previously visited website),
  • Host name of the accessing computer (IP address),
  • Time of server request.

The information is used to evaluate the use of our websites, to compile reports about website activities and to perform further services connected with the website usage and internet usage for the purposes of market research and the demand-oriented design of these websites. The IP addresses are anonymised, so that attribution is not possible (so-called IP masking).

You may prevent the installation of cookies by selecting the appropriate settings on your browser. However, please be advised that if you opt out of using cookies, you may not be able to fully use all the features of this website. Furthermore, you can prevent the collection of data generated by the cookie and related to the usage of the website (incl. your IP address) and the processing of the data by Google by downloading and installing this browser add-on. As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent collection of information by Google Analytics by clicking on this link. This sets an opt-out cookie which prevents any future collection of your data when visiting this website. The opt-out cookie applies only in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the ‘opt-out’ to cookies again. Further information on data protection in the context of Google Analytics can be found on the Google Analytics website.

We also use third party vendor re-marketing tracking cookies, including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (CGN). As always, we respect your privacy and are not collecting any identifiable information through the use of Google's or any other third party marketing system.

The third party vendors, including Google, whose services we use will place cookies on web browsers in order to serve ads based on past visits to our website. This allows us to make special offers and continue to market our services to those who have showed interest in our service.

Recipients or categories of recipients:

The cookie-generated data is forwarded to a Google server in the USA and stored there. Google will under no circumstances associate your IP address with other data. Google may also pass this information on to third parties in so far as this is required by law or if third parties process the data on Google's behalf.

Storage duration / criteria for specifying the storage duration:

Once the IP address has been anonymised, a conclusion as to your person is no longer possible. The statistically prepared data will be deleted periodically in Google Analytics. In reports generated on the basis of Google Analytics, there is no longer any reference to individuals.


11. Links to other websites


Our website contains links to other websites. This Policy only applies to Lidl Singapore's website. If you access other websites using the provided links, the operators of these sites may collect information from you which will be used by them in accordance with their own privacy policy. We are not liable for the collection, use, disclosure and processing of information on these websites.

12. Changes to our Privacy Policy

The Policy posted here on our website is the latest version, so that you will always know what information we gather, how we might use that information and whether we disclose it to anyone. However, we reserve the right to change this Policy without prior notification to you or your prior consent. You may determine if any such  revision  has  taken  place  by  referring  to  the  date on  which  this  Policy  was  last updated.  Your continued use  of  our  services  constitutes  your  acknowledgement and acceptance of such changes.

13. Point of contact

13.1 For questions regarding data protection and our Policy:

If you have further questions regarding the processing of your data, you can write to our Data Protection Officer at the following address: